Privacy Policy

Effective Date: December 13, 2024

1. Introduction

The Purple Water Company values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data.

2. Information We Collect

Personal Identification Information: Name, email address, phone number, and address.
Business Information: Company name, job title, and business needs.
Usage Data: Pages visited, time spent on the site, and other related analytics.
Other Information: IP address, login details, password, computer and connection information, purchase history, payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profiles.

3. How We Collect Information

When you make a transaction on our website, we collect personal information such as your name, address, and email address as part of the process. Additionally, we may use software tools to measure and analyze session data, including page interactions and time spent on the site.

4. Why We Collect Information

We collect both personal and non-personal information to:

Provide and operate our products and services.
Offer ongoing customer support and technical assistance.
Communicate service updates, promotional messages, and notices.
Create aggregated data for service improvement and development.
Ensure compliance with applicable laws and regulations.

5. How We Store, Use, Share, and Protect Your Information

Our website is hosted on the Wix.com platform. Your data is securely stored on servers protected by a firewall. For transactions, all direct payment gateways provided by Wix.com adhere to PCI-DSS standards to ensure secure handling of payment information.

6. Communication

We may contact you via email, phone, text messages, or postal mail to:

Notify you about your account or transactions.
Resolve issues or disputes.
Collect fees.
Conduct surveys or request feedback.
Enforce our terms and applicable laws.

7. Security

The Purple Water Company implements strict security measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction.

8. Your Rights

Access and Correction: You can request access to or updates of your personal information at any time.
Opt-Out: You can opt-out of receiving marketing communications by contacting us or using the unsubscribe link in emails.

9. Changes to This Privacy Policy

We may revise this Privacy Policy periodically. Any updates will be posted on our website, and significant changes will be communicated to you directly.